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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
TITLE: Principles of Marketing
AUTHOR: Philip Kotler
SKU: 9780137006694
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 15/02/2009
PLACE PUBLISHED: United States
PAGES: 744
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 274 mm x 218 mm x 24 mm
WEIGHT: 1496 gr