Advanced Brand Management - Paul Temporal

Advanced Brand Management - Paul Temporal

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New
Location
South Africa
Product code
9780471479253
Bob Shop ID
620239216

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

TITLE: Advanced Brand Management

AUTHOR: Paul Temporal

SKU: 9780471479253

PUBLISHER: John Wiley & Sons (Asia) Pte Ltd

DATE PUBLISHED: 22/03/2002

PLACE PUBLISHED: Singapore

PAGES: 312

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 160 mm x 236 mm

WEIGHT: 715 gr

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