ADVERTISING AND PROMOTION - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

ADVERTISING AND PROMOTION - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

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Condition
Secondhand
Location
South Africa
Bob Shop ID
643652826

Advertising and Promotion - An Integrated Marketing Communications Perspective

Author: George E. Belch, Michael A. Belch

Publisher: McGraw-Hill Education - Europe

Published Year: 2008

Edition: 8th

Barcode Number: 9780071284400


Format: Paperback / softback

Pages: 864

Country of Publication: United States

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