Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Everything communicates. Any action that a company takes will leave an impression on its consumers. This text is about the use of a company's communication options. It provides students with an understanding of various major marketing communication functions and media alternatives.
TITLE: Intergrated Marketing Communications
AUTHOR: Tom Duncan
SKU: 9780077111205
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/12/2007
PLACE PUBLISHED: United States
PAGES: 672
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 195 mm x 264 mm x 21 mm
WEIGHT: 1071 gr