Intergrated Marketing Communications - Tom Duncan

Intergrated Marketing Communications - Tom Duncan

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Condition
New
Location
South Africa
Product code
9780077111205
Bob Shop ID
630341221

Everything communicates. Any action that a company takes will leave an impression on its consumers. This text is about the use of a company's communication options. It provides students with an understanding of various major marketing communication functions and media alternatives.

TITLE: Intergrated Marketing Communications

AUTHOR: Tom Duncan

SKU: 9780077111205

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/12/2007

PLACE PUBLISHED: United States

PAGES: 672

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 195 mm x 264 mm x 21 mm

WEIGHT: 1071 gr

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