Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
McGraw-Hill Companies, 1982. Hardcover. Book Condition: Very Good. No Dust Jacket. Fifth Edition. Many color illustrations demonstrating forms of advertisment, 545 pages, indexed OVERSIZED Comprehensive text on advertising, from definition and place in society all the way through planning, writing, marketing and budget to advertising and the future.