Whether you're a small business owner, a consultant, a middle manager or a hobbyist, there are several reasons why you should attend conferences in your particular discipline. It may seem that in this world of social media, video conferencing and the crazy world of the Internet you can get just as much information by staying behind your desk and letting your fingers, or mouse or touchpad, bring you all the latest ideas, but the benefits of face-to-face networking cannot be over emphasised. Attending a conference, seminar or even a trade show gives you the opportunity to gain a wide ranging exposure to new ideas and to get a different slant on your business. Sure, the lectures and presentations are an important part of any conference and while you can learn so much from these, it's the unseen benefits that you will look back on afterwards, often at the expense of the presentation handouts. | |
Much of the value you'll get from attending a conference or seminar will come from the times in between sessions, during the coffee breaks and informal times. These 'social networking' times will allow you to develop new contacts and explore ideas with others from your own industry. |