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Boom: Marketing To The Ultimate Power Consumer - The Baby-Boomer Woman

Name: Boom: Marketing To The Ultimate Power Consumer - The Baby-Boomer Woman
SKU: Id-47762
Price: 90.00 ZAR
Availability: InStock

1 available / secondhand

R90.00

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Product details

Condition

Secondhand

Location

South Africa

Product code

Id-47762

Bob Shop ID

642631875

Hardcover. English. Amacom. 2006. ISBN: 9780814473900. 256pp.

Good condition in hardcover with dw.

With Baby-Boomer women spending well over a trillion dollars annually, the days of the 40+ woman being ignored by marketers are gone. BOOM reveals an essential truth about these women: Once regarded as a niche market, they are, in many cases, the marketplace itself. Featuring case histories and insights from executives at Intel, Ford, Mary Kay, Wellpoint, Seabourn Cruises, and many more, BOOM is a powerful and comprehensive guide to identifying, reaching, influencing, and winning some of the most affluent and discriminating consumers in history. Book jacket.

Book No: 47762

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