Marketing by Boshoff et al. (Paperback, 2nd SA Edition)

Book is in very good condition (7.5/10). One owner from new.

No other torn or missing pages. Pages are still white, but few pages may contain some yellow spots due to the chromophores in the paper.

No highlighting and no user writing. Actual product images displayed above.

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Manufacturer description:

Marketers must be fully equipped to meet the challenges of the information and technology driven marketplace in South Africa. Marketing 2/e helps students to turn information into useful knowledge, to obtain the competitive advantage and to be successful in the marketplace. The South African examples and comment in an international setting creates local and global perspectives. The text works at a small business entrepreneurial level and provides appropriate material for work in small teams. The text also examines marketing from a global perspective. The organization of the text is OBE and modularized. Thus, it has a fully integrated learning system. The expanded strategy component and a balance of theory and practice makes the text suitable for universities and technicons.

Publisher: Oxford University Press

Published Year: 2004

Edition: Second

Pages: 502

ISBN-10: 0195786815

ISBN-13: 9780195786811