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Takes you inside the world of business marketing experts showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing presents a managerial rather than a descriptive treatment of business marketing and reflects the trends in business marketing practice.
TITLE: Business Marketing Management
AUTHOR: Michael D. Hutt
SKU: 9780324581638
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 30/05/2009
PLACE PUBLISHED: United States
PAGES: 688
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 201 mm x 251 mm x 28 mm
WEIGHT: 1230 gr