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Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can with practice be used to develop sound marketing strategy. It integrates theory strategy-based examples and application.
TITLE: Consumer Behavior: Building Market Strategy
AUTHOR: Delbert I. Hawkins
SKU: 9780071315128
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 16/03/2012
PLACE PUBLISHED: United States
PAGES: 832
BINDING: CD-Extra
LANGUAGE: English
DIMENSIONS: 211 mm x 262 mm x 31 mm
WEIGHT: 1499 gr
