Emerging Markets Rule: Growth Strategies of the New Global Giants - Mauro F. Guillena

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Condition
New
Location
South Africa
Product code
9780071798112
Bob Shop ID
600920630

Provides an action plan based on leaner more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute strategize and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

TITLE: Emerging Markets Rule: Growth Strategies of the New Global Giants

AUTHOR: Mauro F. Guillena

SKU: 9780071798112

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 13/11/2012

PLACE PUBLISHED: United States

PAGES: 240

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 160 mm x 236 mm x 20 mm

WEIGHT: 451 gr

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