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Provides an action plan based on leaner more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute strategize and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
TITLE: Emerging Markets Rule: Growth Strategies of the New Global Giants
AUTHOR: Mauro F. Guillena
SKU: 9780071798112
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 13/11/2012
PLACE PUBLISHED: United States
PAGES: 240
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 160 mm x 236 mm x 20 mm
WEIGHT: 451 gr