Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition
Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition Consumer Behavior International edition 8th edition

Consumer Behavior International edition 8th edition

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Condition
Secondhand
Location
South Africa
Bob Shop ID
644970044

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

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