Consumer Behaviour by Michael Cant & Annekie Brink - Insights for Marketing and Business

Description:
Consumer Behaviour by Michael Cant and Annekie Brink is a comprehensive guide that explores the psychology behind consumer decisions and its impact on marketing strategies. This book provides valuable insights into understanding why consumers behave the way they do, offering tools to craft more effective marketing campaigns.

Key topics include decision-making processes, cultural and social influences, buying habits, and the role of technology in shaping consumer behavior. Designed for students, professionals, and anyone interested in marketing, this resource bridges the gap between theory and practical application, helping readers develop skills to analyze and predict consumer trends.

Whether you're studying business, marketing, or seeking to improve your customer engagement strategies, Consumer Behaviour equips you with the knowledge to make data-driven, consumer-focused decisions.