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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field.
TITLE: Marketing
AUTHOR: Michael Cant
SKU: 9780702188565
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 17/03/2011
PLACE PUBLISHED: South Africa
PAGES: 231
BINDING: Paperback / softback
LANGUAGE: English