Essentials of Marketing - Mike Cant - 9780702197871

Essentials of Marketing - Mike Cant - 9780702197871

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New
Location
South Africa
Product code
9780702197871
Bob Shop ID
652067321

Traditionally the finance function was regarded as being the most important but organisations are increasingly realising the value of marketing as the only income generation function. Essentials of marketing focuses on the issues students and practitioners alike must be aware of and implement in order to ensure this.

TITLE: Essentials of Marketing

AUTHOR: Mike Cant

SKU: 9780702197871

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 01/01/2014

PLACE PUBLISHED: South Africa

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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