Essentials of Marketing - Michael Cant

Essentials of Marketing - Michael Cant

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Condition
New
Location
South Africa
Product code
9780702177699
Bob Shop ID
620260920

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning implantation and control adds value to this successful publication.

TITLE: Essentials of Marketing

AUTHOR: Michael Cant

SKU: 9780702177699

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 30/06/2009

PLACE PUBLISHED: South Africa

PAGES: 198

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 168 mm x 245 mm x 15 mm

WEIGHT: 500 gr

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