Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning implantation and control adds value to this successful publication.
TITLE: Essentials of Marketing
AUTHOR: Michael Cant
SKU: 9780702177699
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 30/06/2009
PLACE PUBLISHED: South Africa
PAGES: 198
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 168 mm x 245 mm x 15 mm
WEIGHT: 500 gr