Consumer Behaviour - Roger D. Blackwell

Consumer Behaviour - Roger D. Blackwell

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New
Location
South Africa
Product code
9780324378320
Bob Shop ID
637843492

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them what captures their attention and what retains their loyalty. This book offers a business approach designed to help students apply consumer behavior principles to their studies in business and marketing.

TITLE: Consumer Behaviour

AUTHOR: Roger D. Blackwell

SKU: 9780324378320

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 29/12/2005

PLACE PUBLISHED: United States

PAGES: 816

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 272 mm x 28 mm

WEIGHT: 1612 gr

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