Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them what captures their attention and what retains their loyalty. This book offers a business approach designed to help students apply consumer behavior principles to their studies in business and marketing.
TITLE: Consumer Behaviour
AUTHOR: Roger D. Blackwell
SKU: 9780324378320
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 29/12/2005
PLACE PUBLISHED: United States
PAGES: 816
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 272 mm x 28 mm
WEIGHT: 1612 gr