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Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
TITLE: Consumer Behaviour: South African Psychology and Marketing Applications
AUTHOR: Alet Erasmus
SKU: 9780190412425
PUBLISHER: Oxford University Press Southern Africa
DATE PUBLISHED: 20160531
PLACE PUBLISHED: South Africa
PAGES: 416
DIMENSIONS: 240x168
WEIGHT: 666