Consumer Behaviour: South African Psychology and Marketing Applicati - Alet Erasmus

Consumer Behaviour: South African Psychology and Marketing Applicati - Alet Erasmus

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Product details

Condition
New
Location
South Africa
Product code
9780190412425
Bob Shop ID
652042192

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.

TITLE: Consumer Behaviour: South African Psychology and Marketing Applications

AUTHOR: Alet Erasmus

SKU: 9780190412425

PUBLISHER: Oxford University Press Southern Africa

DATE PUBLISHED: 20160531

PLACE PUBLISHED: South Africa

PAGES: 416

DIMENSIONS: 240x168

WEIGHT: 666

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