Destination Marketing - Steven Pike - 9780750686495

Destination Marketing - Steven Pike - 9780750686495

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Product details

Condition
New
Location
South Africa
Product code
9780750686495
Bob Shop ID
652214527

Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.

TITLE: Destination Marketing

AUTHOR: Steven Pike

SKU: 9780750686495

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 25/01/2008

PLACE PUBLISHED: United Kingdom

PAGES: 422

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 810 gr

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