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Destination Marketing - Steven Pike
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Destination Marketing - Steven Pike

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R485.00
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Product details

Condition
New
Location
South Africa
Product code
9781138912908
Bob Shop ID
620261975

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer business national and international level by using topical examples.

TITLE: Destination Marketing

AUTHOR: Steven Pike

SKU: 9781138912908

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 01/12/2015

PLACE PUBLISHED: United Kingdom

PAGES: 344

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 771 gr

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