Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.
TITLE: Destination Marketing
AUTHOR: Steven Pike
SKU: 9780750686495
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 25/01/2008
PLACE PUBLISHED: United Kingdom
PAGES: 422
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 810 gr