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Direct and Database Marketing by Graeme McCorkell

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Product details

Condition
Secondhand
Location
South Africa
Bob Shop ID
622119547

Softcover published by Kogan Page 2002

Owner's name in front cover and some highlighting in book.

This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.

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