Essentials of marketing - Mike Cant - 9781485121268

Essentials of marketing - Mike Cant - 9781485121268

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Condition
New
Location
South Africa
Product code
9781485121268
Bob Shop ID
652196731

Understanding the customer identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike.

TITLE: Essentials of marketing

AUTHOR: Mike Cant

SKU: 9781485121268

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 09/01/2017

PLACE PUBLISHED: South Africa

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

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