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Marketing has never been more important than it is today. With marketers competing globally and with the increased use of social media for marketing more and more companies are understanding that they need to add value to their products and services and enhance and manage the customer experience.
TITLE: Marketing Management
AUTHOR: M.C. Cant
SKU: 9781485102052
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 01/01/2014
PLACE PUBLISHED: South Africa
PAGES: 700
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr