Relationship Marketing and Customer Relationship Management - M. Tait

Relationship Marketing and Customer Relationship Management - M. Tait

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Product details

Condition
New
Location
South Africa
Product code
9781998962532
Bob Shop ID
631687739

Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers).

TITLE: Relationship Marketing and Customer Relationship Management

AUTHOR: M. Tait

SKU: 9781998962532

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 20231201

PLACE PUBLISHED: South Africa

PAGES: 304

DIMENSIONS: 0x0

WEIGHT: 500

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