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A marketing textbook that offers information on how to harness the design collection analysis and reporting of data to enhance your company's profits.
TITLE: Essentials of Marketing Research
AUTHOR: William G. Zikmund
SKU: 9781439080900
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 29/07/2009
PLACE PUBLISHED: United States
PAGES: 456
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 274 mm x 18 mm
WEIGHT: 900 gr
