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This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand McGivern's book covers not only research methods and techniques such as sampling and questionnaire design but also the practical tasks of running a research project.
TITLE: The Practice of Market Research
AUTHOR: Yvonne McGivern
SKU: 9780273773115
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 23/05/2013
PLACE PUBLISHED: United Kingdom
PAGES: 608
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 246 mm x 30 mm
WEIGHT: 1152 gr
