Essentials of Marketing Research - William G. Zikmund

Essentials of Marketing Research - William G. Zikmund

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New
Location
South Africa
Product code
9780030243561
Bob Shop ID
631653144

This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources.

TITLE: Essentials of Marketing Research

AUTHOR: William G. Zikmund

SKU: 9780030243561

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 13/07/1998

PLACE PUBLISHED: United States

PAGES: 464

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 208 mm x 261 mm

WEIGHT: 994 gr

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