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This work moves systematically through the subjects covered in the majority of marketing courses reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
TITLE: Financial Aspects of Marketing
AUTHOR: Ruth A. Schmidt
SKU: 9780333637821
PUBLISHER: Palgrave Macmillan
DATE PUBLISHED: 23/10/1996
PLACE PUBLISHED: United Kingdom
PAGES: 320
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 178 mm x 254 mm