Financial Aspects of Marketing - Ruth A. Schmidt

Financial Aspects of Marketing - Ruth A. Schmidt

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This work moves systematically through the subjects covered in the majority of marketing courses reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.

TITLE: Financial Aspects of Marketing

AUTHOR: Ruth A. Schmidt

SKU: 9780333637821

PUBLISHER: Palgrave Macmillan

DATE PUBLISHED: 23/10/1996

PLACE PUBLISHED: United Kingdom

PAGES: 320

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 178 mm x 254 mm

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