Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time each book is a practical guide to planning preparing running and evaluating a campaign in a particular medium.
TITLE: How to Plan Radio Advertising
AUTHOR: Iain Maitland
SKU: 9780304334292
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 05/12/1996
PLACE PUBLISHED: United Kingdom
PAGES: 160
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 240 mm