How to Plan Radio Advertising - Iain Maitland

How to Plan Radio Advertising - Iain Maitland

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New
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South Africa
Product code
9780304334292
Bob Shop ID
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This series provides an introduction to advertising in four key media. Written for managers using these media for the first time each book is a practical guide to planning preparing running and evaluating a campaign in a particular medium.

TITLE: How to Plan Radio Advertising

AUTHOR: Iain Maitland

SKU: 9780304334292

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 05/12/1996

PLACE PUBLISHED: United Kingdom

PAGES: 160

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 240 mm

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