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Presents the key principles and tools of sport marketing. This title combines explanations with case studies exercises web-based activities and illustrations highlighting the techniques applicable to the non-profit professional and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.
TITLE: Introduction to Sport Marketing
AUTHOR: Aaron Smith
SKU: 9780750686853
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 28/05/2008
PLACE PUBLISHED: United Kingdom
PAGES: 340
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 820 gr