Beer, Sociability, and Masculinity in South Africa ~ Anne Kelk Mager

A fascinating exploration of the cultural, social, and political history of beer in South Africa. The book delves into how beer has been intertwined with male sociability, sports, and the corporate culture of South African Breweries (SAB), one of the world's most successful brewing companies.

Mager examines the impact of apartheid on the beer industry, highlighting how legislation divided customers along racial lines while also promoting images of multi-racial social drinking in the final years of apartheid. The book also covers the transition to majority rule and SAB's expansion into new markets, including the United States.