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Helps you introduce strategic management. This book provides an analysis of strategic management. It helps you integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management to establish sustained competitive advantage.
TITLE: Management of Strategy
AUTHOR: R. Duane Ireland
SKU: 9780538753197
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 25/03/2010
PLACE PUBLISHED: United States
PAGES: 928
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 203 mm x 254 mm x 30 mm
WEIGHT: 1542 gr