Marketing communication - KOEKEMOER,L

Marketing communication - KOEKEMOER,L

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Product details

Condition
New
Location
South Africa
Product code
9781485102175
Bob Shop ID
631655023

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years due in large part to the expansion and advances in digital media technology. While offering the main marketing communication tools Marketing communication: An integrated approach deals with the past present and future of IMC.

TITLE: Marketing communication

AUTHOR: KOEKEMOER,L

SKU: 9781485102175

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 02/12/2013

PLACE PUBLISHED: South Africa

PAGES: 486

BINDING: Paperback / softback

LANGUAGE: English

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