Marketing Destinations and Venues for Conferences Conventions and Bu - Rob Davidson

Marketing Destinations and Venues for Conferences Conventions and Bu - Rob Davidson

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Product details

Condition
New
Location
South Africa
Product code
9780750667005
Bob Shop ID
620261936

Covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning ROI and strategy evaluation; destination and venue selling strategies; future challenges opportunities and supply-side developments; and more.

TITLE: Marketing Destinations and Venues for Conferences Conventions and Business Events

AUTHOR: Rob Davidson

SKU: 9780750667005

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 25/04/2006

PLACE PUBLISHED: United Kingdom

PAGES: 296

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 612 gr

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