Marketing Destinations and Venues for Conferences Conventions and Bu - Tony Rogers

Marketing Destinations and Venues for Conferences Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing strategic planning destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations' and venues' use of technology use and impact of social media sponsorship and partnership issues economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East Asia Eastern Europe/Russia Africa and South America but also to include material on mature markets destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and where appropriate learning outcomes New online resource package for students and lecturers including: weblinks power point slides and project questions (coming soon). Accessible global and informative this is essential reading for all future business event and conference managers.

TITLE: Marketing Destinations and Venues for Conferences Conventions and Business Events

AUTHOR: Tony Rogers

SKU: 9781138852150

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 12/11/2015

PLACE PUBLISHED: United Kingdom

PAGES: 296

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 658 gr