Marketing Fashion: Strategy Branding and Promotion - 2nd edition - Henrik Kubel

Marketing Fashion: Strategy Branding and Promotion - 2nd edition - Henrik Kubel

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New
Location
South Africa
Product code
9781780675664
Bob Shop ID
631663266

A practical guide to the fundamental principles of marketing and branding from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry from haute couture to the mass market.

TITLE: Marketing Fashion: Strategy Branding and Promotion - 2nd edition

AUTHOR: Henrik Kubel

SKU: 9781780675664

PUBLISHER: Laurence King Publishing

DATE PUBLISHED: 17/08/2015

PLACE PUBLISHED: United Kingdom

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 192 mm x 255 mm x 18 mm

WEIGHT: 860 gr

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