Marketing for Hospitality and Tourism Global Edition - Philip Kotler

For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media destination tourism and other current industry trends authentic industry cases and hands-on application activities.

TITLE: Marketing for Hospitality and Tourism Global Edition

AUTHOR: Philip Kotler

SKU: 9781292156156

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 08/09/2016

PLACE PUBLISHED: United Kingdom

PAGES: 688

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 273 mm x 24 mm

WEIGHT: 1340 gr