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Marketing continues to be a principles-based relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing product labeling and sponsorship as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.
TITLE: Marketing
AUTHOR: LAMB,C
SKU: 9780195993134
PUBLISHER: Oxford University Press Southern Africa
DATE PUBLISHED: 17/12/2010
PLACE PUBLISHED: South Africa
PAGES: 480
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 210 mm x 281 mm x 15 mm
WEIGHT: 1190 gr