Marketing Management: An Asian Perspective - Philip Kotler

Marketing Management: An Asian Perspective - Philip Kotler

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9789810687977
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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

TITLE: Marketing Management: An Asian Perspective

AUTHOR: Philip Kotler

SKU: 9789810687977

PUBLISHER: Pearson Education Centre

DATE PUBLISHED: 14/12/2012

PLACE PUBLISHED: Singapore

PAGES: 873

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 278 mm x 30 mm

WEIGHT: 1932 gr

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