Marketing Research - David A. Aaker

Marketing Research - David A. Aaker

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New
Location
South Africa
Product code
9780470050767
Bob Shop ID
631667433

This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is where it fits within an organization and how it helps in managerial decision-making.

TITLE: Marketing Research

AUTHOR: David A. Aaker

SKU: 9780470050767

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 02/02/2007

PLACE PUBLISHED: United Kingdom

PAGES: 792

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 209 mm x 256 mm

WEIGHT: 1426 gr

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