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The Practice of Market Research - Yvonne McGivern
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The Practice of Market Research - Yvonne McGivern

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Product details

Condition
New
Location
South Africa
Product code
9780273773115
Bob Shop ID
620237921

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand McGivern's book covers not only research methods and techniques such as sampling and questionnaire design but also the practical tasks of running a research project.

TITLE: The Practice of Market Research

AUTHOR: Yvonne McGivern

SKU: 9780273773115

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 23/05/2013

PLACE PUBLISHED: United Kingdom

PAGES: 608

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 246 mm x 30 mm

WEIGHT: 1152 gr

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