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Marketing Research - J. Wiid
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Marketing Research - J. Wiid

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Product details

Condition
New
Location
South Africa
Product code
9780702197666
Bob Shop ID
632682719

Marketing research can be a daunting subject. The mere mention of inferential statistics or statistical significance causes many studentsâ eyes to glaze over.

TITLE: Marketing Research

AUTHOR: J. Wiid

SKU: 9780702197666

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 31/01/2013

PLACE PUBLISHED: South Africa

PAGES: 320

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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