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Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of panic.
TITLE: Marketing Research
AUTHOR: J. Wild
SKU: 9780702177446
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 15/01/2009
PLACE PUBLISHED: South Africa
PAGES: 272
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 260 mm x 180 mm
WEIGHT: 480 gr
