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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary
TITLE: Marketing Strategy: Based on First Principles and Data Analytics
AUTHOR: Robert W. Palmatier
SKU: 9781352011463
PUBLISHER: Bloomsbury Publishing PLC
DATE PUBLISHED: 20210205
PLACE PUBLISHED: United Kingdom
PAGES: 416
DIMENSIONS: 254x178
WEIGHT: 862