Marketing Strategy - Orville C. Walker

Marketing Strategy - Orville C. Walker

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Product details

Condition
New
Location
South Africa
Product code
9780070171466
Bob Shop ID
632646306

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

TITLE: Marketing Strategy

AUTHOR: Orville C. Walker

SKU: 9780070171466

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/03/2010

PLACE PUBLISHED: United States

PAGES: 384

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 203 mm x 228 mm x 15 mm

WEIGHT: 630 gr

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