Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Marketing is not a function by itself or a task for just one person - its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant and crucial for seeing a return on their investment in marketing.
TITLE: Marketing value chain
AUTHOR: MAKHITA,A
SKU: 9781485129325
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 09/12/2019
PLACE PUBLISHED: South Africa
PAGES: 224
BINDING: Paperback / softback
LANGUAGE: English
WEIGHT: 500 gr