Marketing value chain - MAKHITA,A

Marketing value chain - MAKHITA,A

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Condition
New
Location
South Africa
Product code
9781485129325
Bob Shop ID
631655942

Marketing is not a function by itself or a task for just one person - its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant and crucial for seeing a return on their investment in marketing.

TITLE: Marketing value chain

AUTHOR: MAKHITA,A

SKU: 9781485129325

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 09/12/2019

PLACE PUBLISHED: South Africa

PAGES: 224

BINDING: Paperback / softback

LANGUAGE: English

WEIGHT: 500 gr

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