Mass Media Research - Roger D. Wimmer

Mass Media Research - Roger D. Wimmer

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New
Location
South Africa
Product code
9781285074603
Bob Shop ID
631640889

Delivers an overview of mass communication research and a thorough exploration of each major approach - including qualitative research content analysis survey research longitudinal research and experimental research. This book provides expanded coverage of online research impact of tablets on readership new advertising channels and more.

TITLE: Mass Media Research

AUTHOR: Roger D. Wimmer

SKU: 9781285074603

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 31/01/2013

PLACE PUBLISHED: United States

PAGES: 496

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 186 mm x 232 mm x 16 mm

WEIGHT: 720 gr

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