Principles of marketing: Global and Southern African perspectives - P. Kotler

Principles of marketing: Global and Southern African perspectives - P. Kotler

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Product details

Condition
New
Location
South Africa
Product code
9781775789499
Bob Shop ID
639521134

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong this text helps students understand the complex marketing environment in which Southern African organisations operate.

TITLE: Principles of marketing: Global and Southern African perspectives

AUTHOR: P. Kotler

SKU: 9781775789499

PUBLISHER: Pearson Education South Africa

DATE PUBLISHED: 01/12/2015

PLACE PUBLISHED: South Africa

PAGES: 766

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 210 mm x 280 mm x 15 mm

WEIGHT: 1625 gr

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