Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong this text helps students understand the complex marketing environment in which Southern African organisations operate.
TITLE: Principles of marketing: Global and Southern African perspectives
AUTHOR: P. Kotler
SKU: 9781775789499
PUBLISHER: Pearson Education South Africa
DATE PUBLISHED: 01/12/2015
PLACE PUBLISHED: South Africa
PAGES: 766
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 210 mm x 280 mm x 15 mm
WEIGHT: 1625 gr